Disney, Case Study....Auther's background.....and Case content...

Auther's background.....





Case Content....

Disney's 4 end products..Theme Park, Movie, Comsumer products, TV Channel.
重要的兩個人....
a. Why has Disney been successful for so long?
Core Competence是甚麼?
如何Check是不是Disney的Core Competence?
1. 反過來說...Core competence能不能讓人想到Disney.
2. 為什麼可以持久八十年....

有位學者說...是整個文明社會的集體制約的習慣!!
From Kids to Adults to the Retired.
-- Classical Condition Theory(古典制約理論)
-- Emotional attribution of the brand

b. 是成功的併購還是?失敗?