創業與創新--黃崇興老師

IDEO company...discipline of innovation
V Be Visual
V Defer Judgement
V Buiud on the ideas of others
V One conversation at a time
V Stay focused on the tast
V Encourage wild ideas
V Go for quantity

Lesson learning:
Customer needs->ideas->focus(observation, grouping)-> prototyping->vote/direction/decision->back to customer needs->reprototyping/reform->final/production

plus: discipline, moderator(leader) and culture.





如果你沒有龍捲風的過程，就代表你的創意/創新，沒有被(專家或市場)認定。